Build Buyer-Centric Messaging that Works:
A Marketing Master Class
presented by NCTA Affinity Partner:
Date: Wednesday, March 14, 2012
Time: 11:30 a.m. – 1:00 p.m. (Registration and lunch served at 11:30, Class will begin at 12:00pm)
Location: NCTA, 4020 Westchase Blvd, Suite 350, Raleigh, NC 27607
Target Audience: Open to CXOs, or Director's and VP's of Marketing or Communication or Public Relations
Cost: Free to NCTA Members that meet the above criteria *Only 1 representative per member company please.
Registration is Limited and Required as lunch is provided: To register please email Alison Gordon
Description: Does your message get through to your buyers? Is it easy for employees at all levels to implement and use? Join Arketi Group as we conduct a master class for BtoB technology marketing executives, to help you unite your messaging and assure that it’s built with each target, product and personas in mind.
Attend this master class if you want to:
• Revitalize your understanding of successful positioning
• Unite your corporate messaging and segmentation
• Develop positioning that works -- at the corporate level, for vertical markets, and for product or service lines, and for buyers within organizations
• Develop a message that can be communicated by every employee, at every level
• See a case study of how a BtoB technology company attained messaging nirvana
Presenters: Sami Jajeh, Principal, and Ann Revell-Pechar, VP/GM of the Carolinas, Arketi Group
