Emerging Tech + Trends

Emerging Tech + Trends

Series Event

What:  Content Strategy Improving the Customer Experience
Content Strategy
 is a huge opportunity for companies to evolve the way they market and sell products, by putting the customer at the center of everything.  By helping them and answering their questions with great content.  This panel will discuss effective approaches to delivering customers the information they need in all the places they are searching for it, across each stage of the buying process.  Managing content as an asset is a powerful business tool with a quantifiable ROI – read What is Content Strategy and Why Do You Need It? at Forbes.com

Panelists Confirmed to Date:
Moderator:  James Kotecki, Manager of Media & Public Relations – Automated Insights
Sarah O'Keefe, Founder & President – Scriptorium
Torkel Svanes, Vice President – Credit Suisse
Matthew Tarnowski, Principal Content Strategist – Fidelity Investments
Chris Turner, Lead Content Strategist – Blue Cross and Blue Shield of NC

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When:  Wednesday, December 10, 2014

  8:30 am – Registration and Networking Breakfast
  9:00 am – Panel Discussion
10:30 am – Close and Post-Event Networking
11:00 am – Adjourn

Where:  Credit Suisse
7033 Louis Stephens Dr.
RTP, NC 27709

Registration:  NCTA Members – FREE | Nonmembers – $45
Registration is Required

Register Online

Sponsorship:  Very affordable sponsorship (starting at $250) are available – view sponsor menu.  Contact Marc Montoro to learn more.

Fine Print:  All registrations to NCTA events are final and non-refundable.  Refunds will only be offered if the event is cancelled.  Registrations are transferrable to another qualified guest.  Please contact NCTA at 919.856.0393 to request such a transfer.

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